I'd argue nothing does. I hope people know that I'm always in their corner, no matter what. I'm independent, which means I have access to a wide variety of products and services I can use to help custom build a plan for each individual client’s needs.
People need different things at different times in their lives. As pre-retirees, they might be concerned with distribution, making sure they don't outlive their money in retirement.
Young professionals have a potentially different set of concerns. They're wondering, “How do I pay off student loans?” and “How do I manage daycare bills?” and “How will I afford to pay for college tuition for my family?” At every life stage, people have complex set of concerns, and different risk tolerances. That's where I come in. I tailor our suggestions to you and to your life. I help you achieve your goals. That's my promise to you: I put your best interests first.