About

This is what I stand for and who I am.

This is what I stand for and who I am.

Meet the heart and mind behind the scenes at Franklin Financial.

Humility

Never think you’re above improvement—everyone can be a better person in some way. 

The Golden Rule

Do unto others as you would have them do unto you.

Reputation

Let other people know what you stand for, and they’ll become your friends and allies.

Integrity

You have to believe in yourself, know your values, and follow through.

Loyalty

Always remain loyal to what you know in your heart is right.

Honesty

You have to tell the truth. Always.

Honesty

You have to tell the truth. Always.

Integrity

You have to believe in yourself, know your values, and follow through.

Reputation

Let other people know what you stand for, and they’ll become your friends and allies.

The Golden Rule

Do unto others as you would have them do unto you.

Loyalty

Always remain loyal to what you know in your heart is right.

Humility

Never think you’re above improvement—everyone can be a better person in some way. 

Who are the faces behind Franklin Financial?

People and what they stand for define a place of work. 
That’s why we choose the most ethical, talented people we can find, and set them to work on our clients' behalf. 

Meet them here.

Who are the faces behind Franklin Financial?

People and what they stand for define a place of work. That’s why we choose the most ethical, talented people we can find, and set them to work on our clients' behalf.

Meet them here.

Stuart Babenco

Founder & President
As the leader of Franklin Financial SVC, Stuart brings a strong connection to his clients in matters of retirement planning and wealth management. He knows he has an obligation to put his clients’ best interests first, every time. He has experience developing comprehensive plans for the people who depend on him to help them navigate their finances. 

Stuart feels he was called by God to assist others with their wealth management and retirement income planning needs, and lives according to the old proverb those who sleep too much will starve, those who work hard will have a bountiful harvest. This makes doing what’s right come easy, helping him to sleep easy at night. That, and treating clients with respect, has carried Stuart far in life. 

Before becoming a financial professional, Stuart graduated from the New Mexico Military Institute (NMMI) with honors and attended Texas Tech and UTEP for a degree in Economics and Finance. He is licensed with Group I & II Life, Accident & Health License in Texas, Arizona, New Mexico, and Colorado, and he holds his Series 6, 63 and 7 registrations. He has been a Certified Estate Planning Professional since March 2, 2001.

When he’s not at work, Stuart enjoys spending time with his three bright and accomplished daughters and his wife of 31 years, who is the apple of his eye. 

Stuart Babenco

Founder & President
As the leader of Franklin Financial SVC, Stuart brings a strong connection to his clients in matters of financial planning and wealth management. He knows he has an obligation to put his clients’ best interests first, every time. He has experience developing comprehensive plans for the people who depend on him to help them navigate their finances. 

Stuart feels he was called by God to assist others with their wealth management and retirement income planning needs, and lives according to the old proverb those who sleep too much will starve, those who work hard will have a bountiful harvest. This makes doing what’s right come easy, helping him to sleep easy at night. That, and treating clients with respect, has carried Stuart far in life. 

Before becoming a financial professional, Stuart graduated from the New Mexico Military Institute (NMMI) with honors and attended Texas Tech and UTEP for a degree in Economics and Finance. He is licensed with Group I & II Life, Accident & Health License in Texas, Arizona, New Mexico, and Colorado, and he hold his Series 6, 63 and 7 registrations. He has been a Certified Estate Planning Professional since March 2, 2001.

When he’s not at work, Stuart enjoys spending time with his three bright and accomplished daughters, who are the apple of their dad’s eye. 

Mary Ann Babenco

Executive Assistant & Pre-need Agent
3 years of experience, M.Ed. - Needs a bio and picture

Mary Ann Babenco

Executive Assistant & Pre-need Agent
Mary Ann Babenco is the Executive Assistant for Franklin Financial Services with four years of experience working alongside her husband, Stuart. Mary Ann has retired after 28 years of service from a local school district as a teacher and coordinator. She is currently a preneed agent providing funeral arrangements to our clients. Mary Ann is fully bilingual in English and Spanish and holds a M.Ed. She is inspired daily by her husband and their three daughters. In her free time, Mary Ann likes to ride her bike, dance Zumba, and read the Bible.

Let's Talk

Let’s start a conversation to see how Franklin Financial can be an asset to you and your family’s future.

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